Crimes of Grindelwald: A Marketing Ploy



For those Half Bloods who've only watched the films, and not read the books, you may be safe from this terrible trap that Bibliophiles will soon be entering in the world of JK Rowling. For those about to fall for this mastermind scheme, be ready for a genre as old as time.

Every Book Publisher knows that by keeping an eye out on what people buy will determine what their audience will read next. Will it be Children's Fiction this season, and Memoirs the next? Will it be Smut, or will they come clean with their Politics? However it may be, the choice is always the reader's. But JK Rowling is doing something that Marketers enjoy, when in the position of "Big Brother" in the entertainment industry, and that's product placement.

When we began reading Harry Potter, as children, we saw it as a Children's Novel - the highest form of literature in Novel writing. It read like a Teen's Novel, but then allowed us to grow into it, as we grew older, with subject matters like hormones and love triangles. The fact that it was a mystery case that spanned over our highschool years hadn't crossed our minds, at all. In fact, it was an epic adventure that involved a cruel Wizard manipulating a little boy to be sacrificed as the last horcrux in Voldemort's hands.

And yes, I do mean Dumbledor.

So when the Fantastic Beasts franchise released, we were not ready to have our standardized Wizarding World timeline be skewed by the author, herself. Fans have complained over the displacement of the chronological order of the story being misleading, and how certain characters weren't supposed to be canonized as whatever ethnicity or gender they were given in this dark prequel of the HP series.

But the real concern is how magic has taken a background role in the story, and mystery has become its Diva. As much as there is a lack of Mystery Female Writers being supported in the book industry, the lack of screenwriters are doing just fine. So, why the jump? Fantastic Beasts has no book version, unless you count the fictional academic book published prior to the film's release. Why just screenplays published like novels?

Two words: Robert Galbraith. The pen name of JK Rowling's mystery novels. It's a deviation from the magical universe we all love, but if we become sympathetic to the film's theme, (as readers are statistically most prone to empathy amongst all audience members in the industry) we will not stray far from the curiosity of becoming fans of Robert Galbraith. It may be a long shot, but we're all pretty sure that the rest of Fantastic Beasts films are going to be slightly Noir compared to the Harry Potter series.

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